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How To Make Money From Pokemon Go

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Pokemon Go was released earlier this month and the world immediately went made for it. Over 30 million people have downloaded the game. It has been the topic of non-stop chatter on social media for weeks. Even people who don’t consider themselves gamers have been swept away by Pokemon fever.

You, however, may be one of the busy, sober souls who have no clue as to what the game is and why so many people have become caught up in it. Pokemon Go is an augmented reality game. It can be downloaded on most mobile devices. The player creates an avatar, and has the freedom to choose the hair, skin, eye color, and outfit of his onscreen representative. The game uses GPS to fix the location of wherever the player happens to be. The features—a complete replication—of the locale is re-created on the screen. As the player moves, the game updates the background.

The real-world feeling of Pokemon Go is partly responsible for making it popular. The fact that group play is encouraged has also had a role in spurring the extraordinary excitement surrounding it. And this is how you—if you are an entrepreneur—can make money.

Pokemon Go incorporates actual landmarks and operating facilities. Many of them have been transformed into Pokemon Gyms, where players can obtain free accessories such as Pokemon Balls. The game has a function that allows groups of people to do battle with one another and engage in other collaborative and competitive exercises.

If you own a shop or are part of a retail team running a shop, you should download Pokemon Go. This gives you a chance to become a Pokemon Gym or a PokeStop, which in turn will increase the foot traffic coming into your store.

Indeed, there is an opportunity to get creative by exploiting the Pokemon fad to the fullest. Get into the spirit of things by taking digital photos of yourself in the various locations where Pokemon creatures have been known to be, and then post these pictures on social media. If you are a restauranteur or even a general merchandise retailer, create a dish, a drink, or some other thing after the game or a character in it—then discount it.

You can also download the “Lure Module” from the Pokemon site. This will attract players to a particular Pokemon or PokeStop for 30 minutes. It will alert every player in the vicinity to the stop, which can help you boost sales during especially slow times of the day.

The bottom line is that you must think hard and intelligently about how to get the most out of Pokemon Go. There is a great deal of money to be made from it. It is a gaming phenomenon that is set to surpass all expectations as to its popularity and sales. Get onboard, get in the groove, and do what is necessary to build your brand and your business on the back of the Pokemon beast now tearing through the world.

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About Christopher Reid Chris was born in Washington, D.C. and lives in Britain. He works as a blogger, essayist, and novelist. His first book, Tea with Maureen, has just been published.

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