Lust Makes the World Go Round
Here is the latest Pickup Arts newsletter I recieved.
Lust by Jay Valen
You’ve heard the phrase “love makes the world go round.”
There’s another – “money makes the world go round.”
I’m not knocking either, they are both great things.
Love. Money. Mmmm.
But what really spins the globe is LUST.
Lust is a form of desire but not a common desire learned from the
environment. It is innate, it is primal. All people have an
innate LUST to live and LUST to procreate (have kids!) and it
sometimes happens to people is if they lose the possibility to
procreate they will lose the lust to live.
It is the ultimate purpose of life – to reproduce itself. From the
smallest microscopic creatures to the largest animals walking the
Earth. Short of total annihilation through worldwide mass
destruction, life will always find a way, in one form or another,
In humans, reproduction is the result of copulation (sex!) and
copulation initiates from lust. Yes, there is also love, but love
is not necessary for sex. Lust is a necessary component. I can’t
stress this enough – think for a moment how necessary a component
love really is. It is not necessary. Nice, but not necessary.
Without accepting lust as a necessary component of sex, you are
denying the very fabric of what makes life work. We are chemical
engines and those engines are geared to reproduce. The fuel for
our engines is lust.
When I speak of lust, I do not mean perversion or any distortion of
normalcy. I am speaking of attraction, desire, rooted in biology.
The mental part of the equation of sex.
So how does this help you with women? You can use this undeniable
logic to know that women are just as much driven by lust as men.
Both sexes have an equal drive to reproduce and both sexes require
lust as the fuel.
I am telling you something that messages all around you try to tell
you otherwise – love does not start the engine, lust does. Love
can take over later, but the initial spark is lust.
With that understanding, you can begin to let go of your existing
understanding of how to initially get a woman interested. Sure, it
does not hurt to be good-looking, rich, famous, etc. But that’s
like looking at a piece of paper with items to check off – neither
men nor women’s lust are driven in that way. It is the
face-to-face interaction, the verbal and non-verbal communication,
the touch, the senses, the body language, the sexual cues.
All those things are under your control. You control how much lust
from women you can generate. If you are shaking your head now and
thinking “But, Jay, I haven’t stirred the kind of lust I want in
women… how do I do it?”
You can do it by focusing your understanding about how female-male
attraction works towards the PRACTICAL side of things rather than
just accept what you’ve been told so far.
You can do it by literally wiping the slate clean and starting from
that blank slate of understanding. Would you fill your
understanding by blindly accepting the messages fed to you through
magazines, newspapers, or television? Having the choice, of course
you would not. You are looking for information with EMPIRICAL
evidence, what you can see with your own eyes as being real in the
world around you.
Part of that is these newsletters, and of course our DVDs, but just
as important is to allow yourself to remove the constraints of past
thinking. In order to see different results, you MUST change your
understandings and replace those understandings with information
you know to be true, not because someone told you, but because you
could verify for yourself. You must also let go of passive
acceptance, and start being more active in your pursuit of true
knowledge, of reality.
We are here to give you the “how to do it” advice, and do so every
week and in our DVDs, but it is up to you to actually confirm the
knowledge we share. When you can confirm it, you can believe it,
and start replacing unproductive thinking and behavior with
I have introduced a concept to you today which might knock away
some of your previous thinking. That’s part of the process.
Without challenging your current believes or the messages around
you, you will just be accepting your fate as others have designed,
and that is most definitely not a part of your plans for success.
I want you to LUST after this pursuit of knowledge and
understanding about female-male attraction, to not let anything get
in your way to absorb what we have to share.
Now go get that knowledge and make the world go round.
About Bobby Rio I'm Bobby Rio, one of the founders of TSB. I tend to write about what is on my mind so you'll find a mix of self development, social dynamics and dating articles/experiences. For a collection of some of my favorite articles check them out.