Cool AdWatch: “HP – Invent”

Printers have come a long way since the annoying squeals of the dot matrix. Now printers can print in full(!) colors(!), can print on various sizes of paper – you don’t ever have to rip off those annoying strips on the side anymore! – and, as seen in the ad below, can dance like the devil.

The spot comes from two young tykes Matt and Tom for, I believe, some kind of student or amateur contest or something. It doesn’t really matter, seeing as it’s as good as any ad that’s made by an actual ad agency. To achieve the effect, the two … well, it’s pretty obvious what they did: Get a bunch of paper, stock up on ink cartridges, find the right techno beat, and plan it out like crazy.

In any case, sit back and enjoy:

When my printer finally dies – and it’s been sputtering on for the past few years – most likely I’ll be purchasing one of these to have my own printer disco rave. Ladies will be allowed to see it without having to pay a cover.

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About Rick Mosely Rick is the editor for TSB magazine.

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