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Science Dating Tips Of The Day: Wear Red!

If you’re ever standing there in the closet looking over wardrobe options to put on for that night out on the town, and the choices are down to a red shirt and pretty much anything else, new science shows that you are MUCH better off wearing that red shirt. Take it away, scientific study:

“We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder,” lead author Andrew Elliot, a professor of psychology at the University of Rochester, said in a university news release. “And it’s this high-status judgment that leads to the attraction.”

He and his colleagues asked 288 female and 25 males undergraduates to look at photos of a man in which his shirt was digitally colored either red or another color. Women said the red shirt made the man appear more powerful, attractive and sexually desirable. However, it didn’t make him seem more likeable, kind or sociable.

The study goes on to say how, as a culture, we’ve always designated the color red as a symbol of grandness. Think about those red carpets in Hollywood. Or the portraits commissioned by kings that always had them posing in red? Or Santa Claus? Or Michael Jordan?

So, what can we do with this information? Well, besides wearing red … not really a whole lot. Other than making the joke that, after hearing this news, I’m guessing Santa is going to come more than once a year from now on. Booya!

Santa with bitches

Santa with bitches

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About Rick Mosely Rick is the editor for TSB magazine.

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