Six Effective Tips You Need To Know To Become A Well Known Authority
Becoming a well known authority is a great way to make extra income or have it be the primary source of your income. When you are an expert in any niche you get to set the prices you charge and people start coming to you so you don’t have to actively advertise and work to acquire new clients. Look at Jon Benson as an example. He is the king of VSL (Video Sales Letters) and he charges $100,000 sometimes to make ad material for companies. The only reason he can do this is because he is an expert at VSLs.
Follow these 6 ways to become a well known authority in any niche.
A lot of people think they have to be smart to be an authority. People will try to impress others with their knowledge, when most people couldn’t care less about how smart you are. I do a lot of authority building with Dentists and Dr’s and one of the things I tell them is that “people do not care about the diploma on your wall, you need to get that completely out of your head.” Nobody calls the dentist’s office and says “Well…. what does his diploma say?“
If you become an authority in your passion you could be making money while you are pursuing something you enjoy doing. The biggest takeaway I’ve realized in business is that people have problems and they are willing to pay to get them fixed. At the end of the day people want to know if you can help them. If you are an expert in the area they are having trouble with it can create entirely new opportunities for you.
Read about the 6 ways to become an authority in your field.
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About Shaun Archer Tatum Shaun works in corporate finance in New York City. He has done financial consulting for several start-ups and has worked at several Fortune 500 companies. He has contributed several finance/investing articles on Seeking Alpha which have been published on Yahoo! Finance.