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Finding Out The Demand For Your Product

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Finding Out The Demand For Your Product

Your business idea always looks good on paper. You may even get a positive response when you share it with others. But if you want to move from concept to operation to profit, successfully, you need to determine whether there is an actual market for your product or service.

Market research is a crucial step in setting up a new business. And it is one that too many entrepreneurs fail to complete. It is important to have confidence in yourself and your prospective business. However, none of this matters if there is little demand for what you’re selling, or if you are without a strategy for creating demand. It is important that you sort out your target market by gathering enough information about them to come up with a sound marketing plan.

Entrepreneur magazine has an article that lays out some of the things you should look at in the course of conducting market research. They include:

  • Gathering industry information
  • Doing a market survey
  • Assessing your competition

The details of each of the above can be found here. I have had some personal experience with this. The task is not as difficult as it seems. I was at first worried that the service I was proposing to offer was so specialized that I would not be able to find information related to it. I was wrong.

First, the worldwide web is an extraordinary tool for doing market research. There a number of great websites dedicated to helping you do market surveys and gather industry statistics. Second, when you immerse yourself in the actual research you quickly learn how to find the facts and clusters of information that are directly related to your business.

If you are taking the first steps towards setting up a company, it is vital that you do good market research. It can help you to shape both your product and your plans for selling it.

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About Christopher Reid Chris was born in Washington, D.C. and lives in Britain. He works as a blogger, essayist, and novelist. His first book, Tea with Maureen, has just been published.


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