How To Launch Your Startup As A Global Business
You have begun the process of starting a business. You have thought through the financing, people, and infrastructure needed to make your company a success. You have also looked at the market for your product and sketched out a rough list of who to target.
Chances are you’ve confined this plan of action to regional or national boundaries. However, you have the means, whether you know it or not, to recruit, operate, market, and sell globally. As a 21st century entrepreneur, there is no reason why you shouldn’t launch your startup as a global business.
A recent article in Entrepreneur magazine presents an excellent case for taking your new business global from the start. As the author correctly points out:
The act of globalization is an extremely competitive strategy…If you are somewhere your competitors aren’t, that is a major business advantage. Simply put, if you want your company to grow, you need to consider globalization as a realistic opportunity.
By starting with a greatly expanded pool of resources and an extended reach of marketing influence you will be able to gain scale quickly and make local and national competitors irrelevant. Competitive advantage means incorporating a quality or delivering a value not easily replicated by your rivals. By combining the flexibility and growth potential of a new venture with the increased opportunities of a global operation you will give yourself a good chance of early success.
- Research early and often
- Hire internationally
- Head to the cloud
- Go mobile
I think these are good suggestions. The latter two are what really make going global possible for startups. Using virtual media to organize and operate your business will enable you to connect to the world. Through cloud and web technology you will be able to hire staff, form teams, make partnerships and alliances, establish supply and distribution chains, and create markets in Europe, Asia, Africa, and Latin America.
The global economy gives entrepreneurs the means and modes to build a global business from the start. However, planning for the latter must be well-informed and meticulous. The world can be yours. But you should approach your conquest with care and diligence.
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About Christopher Reid Chris was born in Washington, D.C. and lives in Britain. He works as a blogger, essayist, and novelist. His first book, Tea with Maureen, has just been published.