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How You Can Invest In Trends With Low Risk

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Three stocks to invest in the big data trend without the risk

We are in an era of big data.  Data Science is becoming a job that is very in demand.  Companies are collecting more information about customers every day to learn consumer behavior for advertising purposes.  Facebook’s privacy policy is subject of debate every couple of months.  It can be hard to invest in trends because the returns of these companies are unproven and the trend might not continue.  You can invest in the big companies that are also on the cutting edge of these trends with much lower risk.

Learn the three companies you can invest in for the big data revolution.

Consider Google. It generates 89% of its revenues from Internet-search advertising, but it has tentacles spreading into other cutting-edge trends, such as the Internet of Things. Every consumer device that Google connects to the Internet delivers information that the company can aggregate in order to target users with a growing number of relevant ads. Google burst onto the home-automation scene with its acquisition last year of Nest, which makes smart thermostats and smoke detectors. Wearable devices include Google Glass (shelved for now) and Android Wear smart watches.

Sure large companies are collecting all sort of information about humans and our behavior.  What about robots though? They also behave a certain way.  How does a wind turbine respond when a part malfunctions? How does a jet engine respond when an aircraft is being flown in optimal winds?  General Electric has a team that collects data from industrial equipment and analyzes it to see how it can manufacture or make improvements for their technology.  Any increase in efficiency is a way to increase your operating income at the price of a stock.

See how GE is making improvements in the “industrial internet”.

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About Shaun Archer Tatum Shaun works in corporate finance in New York City. He has done financial consulting for several start-ups and has worked at several Fortune 500 companies. He has contributed several finance/investing articles on Seeking Alpha which have been published on Yahoo! Finance.

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