Bumble helps users match based on music preferences

The female-centric dating app partners with Spotify

Bumble adds 'BFF Mode'

Bumble recently announced a partnership with Spotify that will allow users to match up based on music preference. Here are a few things to know about the new initiative:

1. You have to connect your accounts

According to this article in Mashable:

The dating app has teamed up with Spotify to reveal a potential date’s musical preferences before you swipe right. Because it’s impossible to “match” with someone who doesn’t share your exact same taste in music, right? Right.

The new feature will roll out over the next few weeks. If you connect your Spotify account to your Bumble profile, potential matches will see your most listened-to artists; if they’ve also activated the feature, you’ll see the same.

But if it’s actually you who secretly loves to get down to some “Tubthumping” now and then, fear not: You can choose to hide certain embarrassing artists from your own Spotify history.

2. More convenient for users who did not want to type in their music preferences

According to this article in TechCrunch:

While users could have previously just typed their favorite music in their profile, Bumble acknowledged that many users may not choose to take the time to do that, and it would be helpful to provide a direct link to Spotify in case a user wants to listen to a potential match’s music choices.

For now, the top artists are automatically chosen from someone’s listening activity on Spotify, but the company will soon launch an update that lets users hide certain artists. This could be helpful if the embarrassing music you listen to in private doesn’t exactly jibe with the persona on your public profile.

3. It will factor into Bumble’s algorithm

According to this article from Tech Insider:

The musical preferences will also be programmed into Bumble’s algorithm so that people with similar music tastes will show up first. So, if you primarily swipe right on pop music fans, users who like pop music will show up first the next time you open the app.

“Music says a lot about a person,” Bumble CEO Whitney Wolfe told Tech Insider. “It either reinforces your opinion about them, or it completely changes it.”

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About Jordan Murray Jordan is a journalist who has written extensively about dating and lifestyle for multiple publications.

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