New dating app values mind over body

Do you think online dating is too shallow? This app offers a different paradigm


Some people are tired of being reduced to a series of photos. Here are a few things to know about Hart, a new app that matches people based on creativity:

1. People will start to value intelligence

According to this article in Yahoo!:

‘It’s a new era for making dating connections,’ says Scott Webb, the app’s creator. ‘It’s ideal for people who are less photogenic and prefer to make an introduction based on another connection.’

People will use their creativity rather than their physical wiles to attract those of like-mind.

A blogger for the ‘Urban Dater’ agrees and says, ‘Intelligence is the next thing in dating,’ and predicts the new Hart dating app will be too.

Webb was inspired to create the app after attending a Rolling Stones concert. He was struck that rock stars like Mick Jagger and Keith Richards could never have competed on an app like Tinder, but still drove women crazy anyway.

2. The app showcases ‘graphics, sketches or photos’

According to this article in California Newswire:

‘Real relationships are more complex and commonality through expression may be the better variable,’ Webb suggests. ‘The ability to articulate also drives the app user’s potential success.’

The Hart app provides the ideal platform for showcasing graphics, sketches or photos of their creative inventions or unique interests. They can also add up to five words to their presentation. Other interested users make comments or ‘write a critique.’ If the artist and the critique resonate, it’s a match. Upgrades can also be made for less money than other apps.

David Basacco, CEO with the app development company, RhinoActive, says they chose to work on this because it really fills a niche. ‘We were excited about it from day one,’ he says.

3. ‘People have more appeal in their depth and breadth’

According to the Hart website:

The Hart app is the first to bypass “looks” as the primary draw in making connection because many people have more appeal in their depth and breadth than what a camera can capture. Appearance may be the primary factor for attraction, but it’s far from being the only draw.

Real relationships are more complex than something skin deep and ‘commonality through expression’ may be the better variable. The ability to articulate also drives the app user’s potential success.

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About Jordan Murray Jordan is a journalist who has written extensively about dating and lifestyle for multiple publications.

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