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Comedy School: Young Van Damme

Aspiring YouTube Videographers, take note: This is how it’s done.

But let’s break down the five rules that “Young Van Damme” follows that makes it work so well:

1. Brevity

It’s a brisk 30 seconds long, the perfect length for an Internet surfer’s attention span. Anything longer and you risk the dreaded “skip-through-the-timeline” style of browsing. And if that happens, you might as well forget about your video being forwarded on.

2. Violence

If you can’t have sex – and to get a YouTube audience, you can’t – then you better have some violence. Not all-out blood and guts, mind you. But some minor form of destruction that appeals to our more animalistic side. (This is why any videos of people getting hit in the nuts work.) The neck-breaking in the video above satisfies that urge.

3. Pop Culture References

The pop culture reference is a short-hand way of binding all of the viewers watching the video into one; it gets everyone on the same page right away. In this case, the reference is our collected knowledge of Jean Claude Van Damme, specifically the distinct combination between overly melodramatic moments and ass-kicking intensity.

4. Kids

Besides the inane lives of cats, nothing gathers more views that children. Take that “David After Dentist” video which currently has over 20 millions views. Kids are to viral videos as scorecard girls are to boxing: they’re not 100% necessary, but they sure do help.

5. Twist Ending

Who doesn’t love ending a video with a good twist? (In this case, the twist is literal.) I mean, as long as it doesn’t come from M. Night Shyamalan.


Simple Trick Tells You if a Girl Wants You to Kiss Her

Do girls leave you confused as to whether or not they like you?

Let's face it. Girl's don't make it easy for you. She will often send mixed signals leaving you unable to tell if she is being friendly or flirty. If you read her signals wrong you risk rejection and embarrassment. Or worse, you blow it with a girl who wanted to kiss you.

Here is a simple and innocent move that will instantly tell you if you're in the friend zone, or if she's waiting for you to kiss her.

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About Rick Mosely Rick is the editor for TSB magazine.

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