The 31 Psyhological Triggers That Guide Human Behavior
I’ve been reading a book by Joseph Sugarman on advertising. He spends an entire chapter on the psychological triggers that move people to take action.
These 31 Triggers will not only motivate someone to buy something, they are the essence of why human being make any decision that they make.
I wrote a post awhile back explaining why your Facebook profile is your social resume. Well, no matter what networking or dating site you are on… it couldn’t hurt to use some of these triggers within your profile.
I’ll list the 31 Triggers and leave it up you to decide how or when to use them.
1. Feeling of Involvement or Ownership.
5. Value and Proof of Value
6. Justify the transaction
8. Establish Authority
9. Satisfaction Conviction
10. Nature of Product
11. Targets Nature
12. Current Fads
17. Desire to Belong
18. Desire to Collect
20. Sense of Urgency
22. Instant Gratification
23. Exclusivity, Rarity, or Uniquness
25. Human Relationships
27. Mental Engagement
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About Bobby Rio I'm Bobby Rio, one of the founders of TSB. I tend to write about what is on my mind so you'll find a mix of self development, social dynamics and dating articles/experiences. For a collection of some of my favorite articles check them out.