Always be Advertising (day 4)

This is the fourth lesson in our series 31 Days to Better Game. This lesson is sort of a prelude to everything you will be learning during the remainder of the series.

Day 4

Always be Advertising by Bobby Rio

In a common sale’s office 10% of the salesman make 90% of the money. Is it because they are that much better salesman? No. It’s because a successful salesman is constantly marketing himself while the other 90% do their 9-5 in the office and call it a day.

The biggest mistake most guys tend to make while trying to improve their game is they think that it only counts when they are at a bar or club. They read books, study lines, learn to “be alpha” but they sit in their house all week waiting for the weekend to practice game.

I spent this weekend with AFC Adam Lyons from Pua Training in New York. If I had to name the most inspiring thing I got out of the weekend it was Adam’s ability to always “be on.” Adam made the comment several times that he “is game.” And he’s right.

No matter who he was talking to he was projecting the same charismatic personality. He didn’t wait until heading to the clubs at night to go into game mode. He lived, breathed, and slept game.

Does that mean all you should care about is game? Hell no. It just means that everything you learn needs to be implemented at all times.

Always dress to impress. Always be chatting up strangers. Always be opening sets. Always strive to make your conversations memorable. Always be presenting your best self.

A lot guys wonder how come some nights it is so hard to get “in state.” It is so hard for them because all week they’ve created a pattern of bad posture, poor tonality, boring conversation, approach anxiety, and AFC tendencies…. then they expect to miraculously be the life of the party come Saturday night.

Every lesson that you learn throughout these 31 days needs to become a new habit in your life. If you’ve just read an article about flirting; start flirting immediately. I don’t care if you have to flirt with your sixty year old neighbor…. you need to always be reinforcing these skills.

Once you get in the habit of always reinforcing the skills you’ve been learning, you will find that it becomes a lot easier to get “in state” since you will be spending most of your time in the right frame of mind.

More importantly though, is that you will find, like the most successful salesman, that the best leads come when you least expect it. If you’re always “on” you’ll find that you’ll naturally be attracting more women into your life. Your co-workers who used to ignore you will be asking you to come hang out with them. The counter girl at your local bank will be dropping you IOIs.

Always leave the house expecting to meet the girl of your dreams. Because you just don’t know when you will bump into her.